1. How Long Has The DIRECTV Blimp Been Flying?
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8 Things You May Not Know About The DIRECTV Blimp
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How To Kick Off An Aerial Advertising Campaign
1. Know Your Market/ Know Your Goals
Prior to launching any type of advertising campaign, you should have a firm understanding of what demographics comprise your best customer group. By knowing your market, you will have a clearer idea of what areas to fly and which types of events are a good fit for your brand.
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4 Top Reasons To Choose Beach Banner Advertising
Looking to Sponsor Summer Fun with a beach banner in your target market? Not sure if beach banner advertising is a good investment? We are here to answer some of the common questions surrounding aerial banner advertising and provide insight into its key benefits. If you have further questions about aerial advertising or would like a free quote, please click the button at the bottom of the page.
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Comedy Central's Another Period Aerial Banner Goes Viral On Reddit
This past weekend, Comedy Central flew a massive, eye-catching aerial banner over New York and Los Angeles beaches that read, "Where's Your Plane, Peasants?" to advertise their newest comedy, Another Period.
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How To Fly Air Banners In Your State | Aerial Advertising
Aerial advertising is a unique and creative marketing tool used by small, medium, and large brands looking to create word-of-mouth marketing over a specific event or region.
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Great Summer Marketing Ideas to Keep Your Advertising Sizzling
Beyond Commercials: A Summer Marketing Guide
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3 Things To Know Before Flying A Skywriting Campaign
Looking to write an unforgettable message in the sky above a specific event or region? Skywriting is one of the most impactful forms of aerial advertising available today, capable of captivating hundreds of thousands of people in one performance. Have you ever stopped in your tracks to watch a plane writing in the sky? Did it grab your attention for more than a few seconds? Advertisers use skywriting to spark curiosity. Often, consumers will stop, wait and watch until the message is fully spelled out. This level of interest far surpasses a passing glance at a billboard or television ad. This is one of the chief reasons marketers today choose skywriting—it gets noticed.
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5 Creative Out Of Home Advertising Campaigns Of 2015
In today’s day and age, marketers have a plethora of unique advertising media at their fingertips. With the advent of digital signage and rise of experiential marketing, marketers are approaching advertising in a whole new way. When it comes to out-of-home (OOH) media, billboards aren’t just creative imagery and five to seven words anymore. The effective ones, are eye-catching, compelling, social, and have the ability to stick in a consumer’s mind long after the passing glance.
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Van Wagner Wins Media Plan Of The Year Award For Hendrick’s Airship
Van Wagner is proud to announce that our Airship group has been awarded AdWeek’s Media Plan Of The Year Award in the Best Use Of Alternative Media (spending $1M - $2M) category.
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The Top 6 Blimps In Famous Movies
If you ask people what the most graceful aircraft is, you’re bound to get votes for helicopters, stealth fighters and the like – but there’s just something special about blimps. These high-flying and buoyant crafts are sometimes viewed as a relic from the past, but savvy air hobbyists and professionals alike are helping to bring around a renaissance of sorts for the ships.
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5 Steps To Building Brand Awareness With Aerial Advertising
Aerial advertising can be used in almost every market to build brand awareness and separate your message from everyone else’s. With high-flying banners, businesses can target specific events or locations, such as beaches, concerts and sporting events. There are no exclusivity issues with aerial marketing, so you don’t have to play by the rules of a venue or event sponsors. The FAA regulates flight-related issues, but as far as the message and brand goes, it won’t prevent businesses from targeting a concert or other event. Looking to rise above the monotony? Here are five steps to use aerial advertising to build brand awareness in specific markets.
1. Grab their attention:
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Advertising To Millennials At Music Festivals
Music festivals have become increasingly popular over the past decade and have evolved into a major social event for the millenial demographic. Marketers have taken notice, but it's not as easy to advertise at music festivals as you might think. With limited advertising space on the ground and increasing competition to sponsor these events, advertisers are using creative tactics to appeal to the millenial market.
Aerial advertising presents a less competitive, eye-popping way for brands to create a memorable marketing campaign that is bound to reach the millennial demographic at music festivals. Flying in a clutter-free space, aerial billboards own the sky, and are capable of being seen by thousands of festival-goers on the ground below. In fact, there’s a 70% rate-of-recall for the messaging on an aerial ad – that’s higher than any other form of traditional advertising!
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Why Aerial Advertising Is The Best Investment At The Super Bowl
This year marks the 50th Super Bowl Sunday in American history; the Levi Stadium in Santa Clara, California will host the event on February 7th. The Super Bowl is the largest sporting event watched in the United States. According to Forbes, in both 2014 and 2015 the Super Bowl made American television history in back to back years as the most watched broadcast on T.V. 2014 welcomed north of 108 million viewers, while the 2015 show topped out with a staggering 114 million viewers. Although the game generates astounding publicity, Forbes claims 50% of the audience is solely interested in the highly anticipated commercial advertisements. Super Bowl advertising history proves that these advertisements are accompanied by a jaw-dropping price tag. In 2014, the price of a 30 second commercial cost advertisers $4 million and nearly doubled for a minute of airtime. Due to the historic number of Super Bowl viewers in 2014, 2015 amped up the airtime prices to $5 million for 30 seconds and $9 million per minute. This year advertising prices continue to increase, rising roughly 11 percent compared to 2015. The question at hand, is the time and money worth the risk?
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Spring Break – Where Memories (& Buying Decisions) are Made
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Ultra - Be There, Stand Out
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The Hottest Time of the Year
The sights, sounds and smells of summer are not like any other season – the barbecues, the beach, the sun! Summer is a special time of year full of long weekends, summer Fridays, baseball, music festivals; it’s the time to be outside and experience life!
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Memorial Day 2018 Was A Success!
Memorial Day is a nationwide holiday, time for rest, reflection, and a much needed day off. For those that spent the weekend at the beach we reached them with a massive billboard in the clutter free sky. Here are a few highlights from the weekend coast to coast!
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Labor Day 2019 Delivers
This Labor Day saw many advertisers showing off their creativity to beach-goers across the country. Though it is the mark of the end of the summer, Van Wagner Aerial has many more opportunities throughout the rest of the year to bring your message to the masses. Here are some highlights from the holiday weekend.
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Memorial Day 2021 is Looking Up!
This Memorial Day beach traffic rebounded and our advertisers were there to capitalize on the fun & sun enjoyed by all. It was a great start to the summer and Van Wagner Aerial looks forward to the rest of the year and future opportunities to bring your message to the masses. Below are some highlights from the holiday weekend, and look for us in the skies as we are poised to break records this coming 4th of July!
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4th of July 2021 Spectacular Skies
This 4th of July there was plenty of reasons and opportunities to celebrate! Please take a look at our latest flights that targeted many of the major markets across the nation.
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