Understanding Blimp Advertising | Light Signs, Lightships & More

December 25, 2014, 8:30 am

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In 1852, Henri Giggard built the first gas-filled propeller powered airship. In 1890, Count Ferdinand von Zeppelin invented the first rigid airship. And in 1925, Goodyear Tire & Rubber Company began building airships of the blimp design - the ones we are familiar with today. In the early years, the Goodyear blimps were used primarily for advertising and military purposes. Following 1962, blimps were no longer utilized in military operations and became the advertising powerhouses we see today.

Some of the world’s biggest advertisers have chosen airship advertising as their primary marketing vehicle. But why did they choose blimp advertising? How did they decide blimp advertising was right for them? These are common questions we aim to answer here.

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Instagram & Aerial Advertising – The Perfect Combination

December 30, 2014, 8:30 am

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One of the greatest advantages of aerial advertising is its ability to cut through the clutter and deliver a message that’s bound to get noticed. In today’s busy world, it’s often difficult to really capture the attention of consumers. But with aerial banners, sky writing, and blimp advertising you aren’t just flying an ad, you are creating a visual spectacle that captures people’s imaginations.

Another benefit aerial has over traditional media, is the potential to create a viral response on social media. An effective aerial campaign can result in thousands of pictures and videos captured on consumers’ smartphones, and one of the greatest recipients of these photos is the increasingly popular photo-sharing app, Instagram.

Marketing To Kids? 3 Things You Need To Know

January 6, 2015, 8:30 am

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Kids and parents are one of the largest and most desirable marketing groups out there. Each year, companies spend billions of dollars trying to attract the attention of this vast, captive audience. But what kinds of ads are really getting kids’ attention? What types of creative tactics are marketers using to produce ROI? In recent years, savvy advertisers have used aerial advertising to appeal to children and parents. In this article, we’re going to give out some of our tips for advertisers looking to market to children through aerial media, but first let’s take a step back and evaluate the broader landscape of children and marketing.

How Many Marketing Dollars Are Spent By Companies Targeting Kids?

About $17 billion annually, a drastic increase from the $100 million spent in 1983. [1]

How To Advertise At Super Bowl XLIX For A Fraction Of The Price

January 20, 2015, 8:30 am

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The single biggest night for advertising is right around the corner. Super Bowl XLIX kicks of Sunday, February 1st at the University of Phoenix Stadium in Glendale, Arizona. Each year, the Super Bowl breaks its own viewership record as the most-watched television program in history. It is also one of the only television events where many viewers actually tune in just for the over-the-top commercials.

Top 4 Places To Fly Airplane Banners

January 27, 2015, 8:30 am

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1. Large Metro Areas

Aerial advertising works best in areas where large groups of people gather outdoors. Big cities like New York, Los Angeles, San Francisco, Miami, and Chicago are common locations for advertisers looking to make a big impact with sky advertising. Imagine your airplane banner floating over New York City with thousands (even millions!) of eyes on it. Take into account people sharing your ad on Instagram, Facebook, and Twitter and impressions increase exponentially! There’s no better way to make a statement. Check out our Where We Fly page to learn more about top markets.

Top 5 Aerial Photos From Super Bowl Week

February 3, 2015, 8:30 am

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This past weekend, our fleet of banner towing airplanes made the trip to Phoenix to participate in one of the largest crowd-drawing attractions of the year – Super Bowl week. Our MetLife and DIRECTV blimps were also in the area covering the Waste Management Phoenix Open, DIRECTV’s Super Fan Festival, and of course, the big game.

Hundreds of thousands of people ventured to Phoenix to participate in this exciting week-long tailgate. With its sunny, arid climate and abundance of outdoor activities, Phoenix is an ideal location for aerial advertisers looking to fly above the crowds. Unlike many other aerial advertising opportunities, the Super Bowl attracts local, regional, and national advertisers, making it one of the largest and most competitive advertising events of the year. By choosing aerial advertising during Super Bowl week our clients generated sponsorship exposure at a fraction of the price. 

5 Benefits Of Airplane Advertising

February 10, 2015, 8:30 am

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1. Promote Your Brand

Local, regional, and national brands commonly use aerial advertising to broadcast their messaging to a particular region or demographic. It doesn’t matter if your brand is a beach bar, a clothing store, a car dealership, or a national insurance company – aerial advertising delivers excellent exposure and results when executed correctly.

The #1 Way To Target Athletes With Your Marketing Campaign

February 17, 2015, 8:30 am

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Marathons and outdoor endurance competitions like Tough Mudder are gaining popularity on a national level. These types of events attract tens of thousands of participants and fans from all over the U.S., and are becoming increasingly more social, with pre-parties and after-parties taking place on-site.

Lasting anywhere from five to ten hours, these athletic events are actually a great opportunity to target athletes with aerial advertising. Unlike other professional sporting events, marathons have no flight restrictions, making them an ideal time to fly your aerial messaging in the sky above.

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Top 3 Upcoming Events For Aerial Advertising

February 24, 2015, 8:30 am

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1. Spring Break

It might still be a bit chilly outside, but this is actually the perfect time to start thinking about Spring Break advertising. If you are looking to target millennials or college students, there is no better place to reach this valuable demographic.

Top Examples Of Sky Advertising By Van Wagner Aerial Media

March 3, 2015, 7:30 am

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Advertising Blimps

Airships are large, iconic advertising vehicles that create a sense of size, power and quality around a brand. People equate blimp advertising with influential brands looking to elevate and cement their status. Over our 25 years of experience in the airship production and advertising business, we have seen brands like DIRECTV, Hood, and MetLife achieve impressive brand awareness through their blimp campaigns. Unlike any other advertising platform, blimps can reach the target audience in a variety of ways. Want more information on advertising blimps? Make sure to read our Top 5 Reasons To Choose Airship Advertising.

Legend Blimp Pilot Mark Finney Talks About His Latest Adventure In Australia

March 10, 2015, 8:36 am

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Photo courtesy of Appliances Online.

Make-A-Wish Fundraiser Winner Takes Blimp Ride Over Tampa Bay

March 17, 2015, 9:47 am

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MetLife and Van Wagner Aerial Media LLC partnered with Make-A-Wish® Foundation Northern And Central Florida to give one lucky winner a once-in-a-lifetime opportunity - a ride in the MetLife blimp! 

3 Tips For Advertising To College Students

March 25, 2015, 8:30 am

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Brand managers and marketers looking to reach college students certainly have their work cut out for them. This vast demographic has a lot of disposable income making them a valuable media target, but the space is also very competitive.

Top 10 Beer Sky Advertisements In Honor Of National Beer Day

April 7, 2015, 12:23 pm

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April 7th is unoffically recognized as National Beer Day by beer enthusiasts across the country. Why April 7th? According to a variety of unconfirmed sources, April 7th was selected because it marked President Franklin D. Roosevelt's first steps to end prohibition in 1933. 

3 Examples of Blimps Skyrocketing Brand Awareness in a Specific Market

April 14, 2015, 8:30 am

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Airships are premier marketing and advertising vehicles that command the attention of consumers on the ground below. Throughout history, some of the biggest brands in the United States and overseas have chosen blimp advertising as their primary marketing medium.

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Now Hiring Blimp Ground Crew Members

April 16, 2015, 10:55 am

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Van Wagner Airship Group has an exciting, and important, temporary position available for a trustworthy and responsible individual interested in traveling, learning new skills, and participating with our Airship Ground Crew and Operations Team. The temporary position will be for 3 to 4 months.

3 Reasons To Choose Aerial Banner Advertising

April 24, 2015, 8:30 am

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1. It’s Memorable

Aerial banner advertising is a prime choice for marketers looking to make a big statement at large outdoor events. Both minor and major brands choose banner advertising over MLB, NFL, NCAA games, as well as, music festivals, spring break destinations, and state fairs.

See What It's Like To Drive A Blimp To Work Every Day (VIDEO)

April 30, 2015, 8:30 am

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Sponsor Summer Fun With Beach Banner Towing

May 7, 2015, 8:30 am

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As the temperatures begin to heat up across the country, people begin getting excited for vacation days spent beachside with family and friends. Consumers of all ages, demographics, and income levels flock to beaches and lakes in markets from coast to coast in hopes of soaking up the sun and getting some much needed rest and relaxation.

Blimp Advertising And Social Media | Why It Works

May 14, 2015, 9:30 am

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Whether we like it or not, social media has become an important part of our global culture, changing the way we communicate with each other. Hashtags, once only used as a categorization tool on Twitter, have now become a cross-media phenomenon taking over Facebook, Instagram, YouTube, Google+, and other social platforms.