In today’s day and age, marketers have a plethora of unique advertising media at their fingertips. With the advent of digital signage and rise of experiential marketing, marketers are approaching advertising in a whole new way. When it comes to out-of-home (OOH) media, billboards aren’t just creative imagery and five to seven words anymore. The effective ones, are eye-catching, compelling, social, and have the ability to stick in a consumer’s mind long after the passing glance.
